- Summary.
Advertising expenses are allowed to the extent they are reasonable and necessary to carry out the mission of USNH. Restrictions regarding funding source must be complied with.
- Advertising in newspapers, programs, etc. to promote USNH events
is allowable. However, these costs must be charged to specific object codes (i.e., 4980 - 4989) to ensure they are not charged to federally sponsored programs. See Procedure 2-065, Allocation of Centrally Funded Costs, and Procedure 2-060, Unallowable Costs, for further information.
- Recruitment advertising (help-wanted ad)
is allowable provided the ad has been approved by the campus Human Resources Office.
- Advertising accomplished through a charitable organization is allowed provided:
- There is a documented business purpose connected to the mission of USNH, and
- The total cost is less than or equal to the value of goods or services received.
For example:
- The School of Health and Human Services rents space at an Aids Awareness seminar to educate the public on a health issue. The rent paid for the space must be reasonable for the space provided.
- Plymouth State College advertises its MBA program on NH Public Radio. The price paid for advertising must be less than or equal to the value of the advertising services received.
- Political advertising
is unallowable. This includes the expense of advertising in political programs or for admission to political fundraising functions and similar events (see Procedure 8-006, Contributions - Charitable and Political).
- Sponsored Programs.
Advertising expenses, whether for recruitment or for other purposes, may be allowed against a sponsored program. Prior to charging any type of advertising expense to a sponsored fund account, employees at UNH and CLL must consult with the Office of Sponsored Research; employees at KSC and PSC must consult with their campus grant administrator.